Too much HomeWork, not enough play?

Datum: 18-04-2018 15:30:21
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Wed 18th April 2018
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UNStudio + USM's Salone del Mobile stand nominated for two Frame awards
  Too much HomeWork, not enough play?  
  All photos courtesy of USM  
  With The Playground at this year’s Salone del Mobile, the UNStudio Futures Team and Swiss furniture brand USM joined forces to create a theatrical installation that explores shifting boundaries between work and domesticity, now and in the future: HomeWork

The USM stand has been nominated for two Frame Awards Milan: the Trade-Fair Stand of the Year and the Best Use of Materials Award.
  Visit the USM booth at the Salone del Mobile: Hall 20, Booth A07 - B06  
  UNStudio’s Futures team was commissioned to explore changes taking place within the world of work, understand how these affect USM and identify opportunities for the future. As a result, this year's USM stand brings furniture design to an architectural scale, creating the biggest piece of USM modular furniture ever built: 1,015 panels, 5,008 balls, 13,318 tubes and 8.9 tons of material are assembled to create a space hosting a variety of themed rooms.  
  Click to see a time-lapse of the stand construction  
Will offices still exist in 50 years' time?
  Being highly sustainable, the components of the booth can be reused for the next project after Milan.  
  Will offices still exist in 50 years' time?  
  Work rules our lives today more than ever, and technology allows work to invade our leisure time. As digital nomads we are increasingly mobile, ready to set up office wherever we are. Cafés resemble living rooms, restaurants feel like home kitchens, and co-working spaces have replaced the home office.  
  Over the past few years, it has become conventional wisdom that automation, along with advances in artificial intelligence, have put us on the path to a jobless future. But all may not be doom and gloom. With the eradication of ‘bad jobs’ we can focus on finding meaning in our working lives. How can we learn more at work? How can we play?  
  USM’s booth marks the beginning of a long-term exploration for the company. UNStudio’s design explodes the spaces in which we live, using the USM modular system as a platform to support an absurd hybrid of domestic and office environments hidden within four floating chambers: the Dining Room, the Bedroom, the Bathroom and the Home Office.  
  In the iSalone booth, a question posed in each room prompts us to reflect on the human qualities which differentiate us from machines and invites visitors to enter a dialogue with USM.
Will the future workplace be designed around qualities rather than professions? Will work in the future take place in an office at all? Feedback from visitors will inspire a WorkHouse this summer in Berlin, where we’ll dive deeper into the idea of post-work and the need for lifelong learning to future-proof our careers.
Location: Hall 20, Booth A07 - B06
  Also new from UNStudio this year....  
  Still from the SILU video (coming soon)  
  See also SILU, our all new chair and table design for Ondarreta which was unveiled at this year’s iSalone (Hall 6, stand D34)
A video featuring an interview with Ben van Berkel and scenes showing the production of SILU will be available online shortly.
  Photo courtesy of Artifort  
  The new Gemini Swivel Chair is also being presented for the first time as part of Artifort’s Novelties for 2018 (Hall 16 stand E26)


Should you wish to speak to Ben van Berkel about any of our designs, products or presentations at this year’s Salone del Mobile, please contact Karen Murphy on:
+31 (0)20 570 20 40
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